Public Relations & Marketing
Curious,
Other-Oriented,
Creative,
Communicator.
After studying communication, public relations, and studio art at University of Saint Francis, Larissa Whitaker moved to Fort Wayne, IN.
​
Her undergraduate experiences in student affairs and communication led her to work in college admissions at Indiana Tech.
​
As she advanced in her role at Indiana Tech, she collaborated on impactful marketing projects.
​
Currently, she works as a Marketing Manager for Benchmark Human Services.​
Get to Know IT - Indiana Tech University Guide
As a Senior Admissions Counselor at Indiana Tech, I played a key role in managing our print and digital materials.
​
I led the process of consolidating multiple existing recruitment materials into one, coherent piece. Get to Know IT provides a comprehensive view of Indiana Tech for prospective students and families.
​
Through the excellent efforts of our marketing team, this piece won Best in Show for Print at the 2023 Fort Wayne Advertising Honors awards.
​
Email Campaign Sample - Honors Program
At Indiana Tech, I wrote a variety of drip, liquid-markup, mass email campaigns to communicate with potential students.
​
Using Slate CRM, I wrote an email campaign to advertise the honors program to students entering the 2022-23 academic year. Compared to the previous year, form responses more than tripled.
​
Financial Aid Materials - Indiana Tech
I led the process of making budget-conscious and student-oriented adjustments to our financial aid materials for the 2023-24 recruitment cycle.
​
I sought and consolidated our team's feedback. Through a collaborative effort, our Covering the Balance one-sheet and Cost Worksheet trifold were combined into one, clear piece.
​
Voice and Tone Guide - Act of Listening
As Creative Director of the Act of Listening podcast, formerly titled Bridging the Gap, I wrote a voice and tone guide to focus the project.
​
Voice Guide - Personal Brand
As a creative exercise, I wrote a voice guide to capture the Larissa Whitaker professional brand.
​
Slide Deck - Strategic Media Writing Presentation
In spring 2023, I was a guest speaker for a University of Saint Francis Strategic Media Writing class session. I wrote a presentation to help students understand the value of writing.
Slide Deck - Indiana Tech Admissions Presentation
From recruitment travel to large group tours, I am always ready to give an informative, engaging presentation to prospective students and families. I created this PowerPoint.
Photo Description - Sensing Beauty Art Exhibition
Sensing Beauty was a student-led art exhibition made for audiences with disabilities. As a team, photography and public relations students created artwork and wrote descriptions to make a gallery experience accessible to people with visual disabilities. I wrote the copy for this photo description.
Adobe InDesign Flyer
As the Communication & Design Intern at Greater Fort Wayne (GFW) Inc., I designed a variety of flyers for the Employing People with Disabilities Initiative housed at GFW Inc. This flyer gives the reader an overview of the program, its results, and its partnering organizations.
​
Adobe Illustrator Self Portrait
I have experience with a variety of programs in the Adobe Creative Suite, including Adobe Illustrator.
Student Task List - Act of Listening
As Creative Director of the Act of Listening podcast, formerly titled Bridging the Gap, I wrote a production process for student workers. Step by step, the Student Task List walks through expectations and guidelines.
Social Media Sample
As a student at University of Saint Francis (USF), I worked as the Social Media Coordinator for the USF School of Creative Arts (SOCA). In collaboration with the Student Photographer, we created a social media project to highlight SOCA students and build community. This is a sample of that project.
​
Article - Input Fort Wayne
To explore the relationship between plants and mental health, I wrote an article titled "Growing Through It: How plants have helped locals survive and thrive."
​
Press Release - Greater Fort Wayne Inc.
As the Communication & Design Intern at Greater Fort Wayne (GFW) Inc., I wrote materials in alignment with the organization’s voice and style. This press release covers the ProTailored Physical Therapy expansion.